About Us - Steel Branding
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We’ll help your brand succeed in the family space.

Today’s families are busier than ever, so catching their attention and building brand loyalty is no easy feat. But it’s what we do, and do very well. We are so entrenched in the everyday lives of the American family that we understand how they think and what moves them, the factors that go into their decision making processes and how they prioritize spending.

WE’RE A GREAT FIT FOR BRANDS THAT NEED TO:

More than capable, we are amazing in these areas:

BRANDING. IT'S A WAY OF LIFE.

Whether existing, or yet to be established, we believe your brand should drive all actions, reactions, and transactions. And we know how to help you do just that.

SHOUT OUT TO PR!

Whether you just need PR strategy and implementation or total integration, we'll wrap it up in one effective package with a highly effective bow on top.

DIGITAL IS IN OUR CIRCUITS.

Born in Y2K as a digital agency, we've ridden the wave while surfing the net. Sure, we've evolved, but we've never forgotten our 1s and 0s.

ADVERTISING THAT WORKS

Sure, our work is pretty. But when you look deeper, you'll see the real beauty: performance, effectiveness and results. You'll find no empty promises at Steel.

MARKETING INTO FAMILY LIFE

We believe in integrating our disciplines in order to develop highly effective strategies that reach today's families in the most relevant and memorable ways.

MEDIA PLANNING & BUYING.

Traditional, digital, promotional, celebrity endorsements, or integrated grassroots campaigns, we make it happen. Yep. We're all that and a bag of ROI.

Steel Branding fun facts:

17

SUCCESSFUL YEARS IN BUSINESS

235

WEBSITES LAUNCHED

20

BRILLIANT EMPLOYEES

2257

PEANUT M&M's CONSUMED WEEKLY

Like most 17 year olds, we know pretty much everything.

Founded in 2000 as Ugly Kitty Studios, we set out to teach established agencies how to integrate emerging digital media into traditional marketing models.  By 2004 we’d grown and blossomed into a full-service, integrated advertising agency offering our clients expertise in branding, marketing, advertising, public relations, media services and web design. We understand the entire multi-channel marketing process and have been delivering that complete understanding to an entirely corporate client base for almost two decades. Today, we market to families with digital in our bones and branding in our hearts.

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Leadership Team

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Card-carrying Anthropologist, volunteer lunch-lady, can read minds.

Kirsten Cutshall

CEO, Partner
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Creative powerhouse, artistic dynamo, enjoys the smell of spray mount.

Denise Waid

Creative Director, Partner
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Wine aficionado, beagle collector, the calm in the media storm.

Cheryl Habbe

Director of Media, Partner
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Formula One fan, software developer, somewhat tall.

Bill Cutshall

Founder and Digital Creative, Partner
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Consistently smiling, strict as a prison warden, sometimes still gets carded for beer.

Samantha Dettmer

Chief Operating Officer

Our Steel Family

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