Family Marketing Archives | Steel Branding
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Family Marketing

As a new millennial mom, my brain is constantly consumed by all things baby all the time. And I’m not the only one- 83% of new moms are millennial moms. Personal time is very rare and short-lived. There are two things new millennial moms do...

2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat on the outs and Instagram stories continuing to take over. Thanks to social influencers or “influencer marketing”, brands are rethinking how they reach their...

Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board while demand is low and prices are good. 1. Listeners are more likely to listen and not skip your ad Podcast hosts typically read...

Building brand trust Online influencers are known for their connection to their audience. Once influencers become long-term advocates for your brand, you will see their followers become inspired and this is when you create brand trust. Instead of just selling a product and generating sales,...

“What’s for dinner?” Is an age old question that is now being answered by services like Instacart and Jet.com. Families can now find a recipe online...

Christmas is one of the most exciting times for a family (and a company) and it comes with a ton of unique marketing opportunities. Below is Steel's Christmas marketing statistic sheet to help you take advantage of the holiday season. ...