PositioningTagline & MessagingBrand Archetype and PersonalityBrand Architecture/HierarchyBrand StrategyNomenclature & NamingLogo and LogotypeVisual Identity & Brand StandardsCommunication Plans
Media Relations & Story IdeationPress Conferences & Analyst ToursCrisis ManagementSatellite Media ToursEventsAwards & CertificationsGrassroots MarketingPress Kit & Media CollateralSpeaker Placements & Speech Writing
Web Design & Content DevelopmentMobile AppsSocial Media CampaignsSocial Media AppsOnline Community Creation/ManagementSearch Engine Optimization(SEO)Webinar DevelopmentE-mail Creative & Campaign ManagementReporting Applications
Advertising CampaignsPoint-of-Purchase PromotionsMerchandise PromotionsSales Support Materials & CollateralSocial Media
Market ResearchCompetitive IntelligenceMarketing PlansCustomer/Partner ProgramsProduct LaunchesProgram Architecture
Traditional MediaDisplay, Mobile and Social MediaSearch Engine Marketing (SEM)Paid Search Media ManagementPromotions & SponsorshipsProduct PlacementCelebrity EndorsementsJoint-ProductionsTraffickingThird-Party Media Post Buy Audits
“We can’t thank you enough for all you do for the STCS community. You are always so generous with your team’s time and talent. Please know how much we appreciate you. The Gala logo and collaterals were perfect—exactly what we wanted. Your crew was fabulous to work with from start to finish.”
“Avalon Consulting, LLC, engaged Steel to develop new branding and messaging for its company to reflect its leadership position in the marketplace. One of the key communications and branding deliverables was the Avalon Consulting, LLC, website redesign. Steel did a great job of creating a new website to reflect our branding and leadership in big data consulting. Since its launch, we have received several business leads through our website, which aligned with our business goals for the project."
“Denise Waid and her creative team have done beautiful brand work for Franklin College, and they are always a joy to work with!"
“Our brand identity could not be stronger and our website is everything you promised and more.”
“Steel has met and exceeded our expectation. Their customer service is tremendous and their knowledge of digital media and advertising is invaluable. Also, great creative!”
“In addition to being extremely pleased with their final products, we have also been grateful to Steel for its nimbleness in responding to shifting priorities and deadlines on this rather large and complex project. We had to ask them to switch focus on short notice more than once to accommodate the development schedule of our other vendor, and they did so promptly and cheerfully, and even turned in some of their deliverables early. They have also handled the large number of management stakeholders on this project with aplomb, despite the difficulties that can arise when many people are involved in design decisions.”
"Our website redesign project aimed at much more than just making the site look nicer. For more than a year, we have been working internally and with Steel Branding for a design that helps get people to what they are looking for quickly."